BUCK WIMBERLY

Hi, I’m Buck — a cross-disciplinary brand strategist and entrepreneur with a passion for wellness and a knack for building soul-connected brands.

As Co-Founder and Brand Director of ULAH, I’ve spent the last eight years crafting high-touch retail and lifestyle experiences that blend fashion, home, and holistic living. Before that, I helped lead emotionally driven branding initiatives at Hallmark, creating campaigns rooted in connection, wellness, and storytelling.

My approach is grounded in mindfulness, empathy, and a belief that brands have the power to create meaningful, human-centered experiences. I’m continually inspired by ideas around personal growth, interconnectedness, and intentional living — and I bring that lens into every brand I help shape.

I hold a Master of Arts in Design Management from the University of Kansas and bring a multidisciplinary background in editorial, graphic, and interior design.