Strategic Thinker. Creative Visionary. Human Connector.
I believe brands aren’t just built — they’re felt. I approach strategy as the disciplined alignment of insight, storytelling, and systems — shaping brands that connect emotionally while performing commercially across every touchpoint.
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Strategy + Soul
With over 20 years of experience leading brand evolution across enterprise, founder-led, and VP-level roles, I build cohesive brand systems that scale — aligning creative vision with business growth.
From shaping innovation initiatives at Hallmark to co-founding ULAH, an award-winning lifestyle brand and cultural platform, my work lives at the intersection of strategy, storytelling, and execution.
With an M.A. in Design Management, I bring systems thinking and creative leadership together to drive clarity, alignment, and measurable impact.
Full Résumé:
B R A N D S T O R I E S
ULAH: Building a Brand from the Ground Up
Turning Vision into a Lifestyle Brand
ULAH began with a clear positioning insight: men wanted more than a store — they wanted a curated lifestyle experience. I translated that insight into brand architecture, product systems, retail environments, and integrated campaigns.
The result: a nationally recognized lifestyle brand built on disciplined storytelling, scalable governance, and cultural relevance.
Hallmark: Extending a Legacy Through Storytelling
Innovation at the Intersection of Emotion & Strategy
Within Hallmark’s Corporate Innovation Group, I led brand frameworks that translated consumer insight into scalable storytelling systems. From licensed partnership strategy (Sarah Jessica Parker, Product(RED), LIVESTRONG) to national retail campaigns, I aligned creative execution with enterprise objectives across global markets.
Earlier in my tenure, I partnered with B2B loyalty and business-solutions teams — developing emotionally resonant programs for brands including Purina, State Farm, Wells Fargo, and Nestlé.
The Cordish Companies: Creating Bold Hospitality Concepts
Blue-Sky Thinking for Nightlife Brands
Partnering with Cordish, I developed forward-looking hospitality concepts that blended brand strategy, guest journey mapping, and immersive storytelling. These initiatives explored how nightlife and entertainment environments could operate as cohesive cultural platforms — not simply venues.
Modern Home Renovation: Reimagining a Luxury Brand
Translating Craftsmanship into Story & Client Experience
As VP of Brand & Marketing, I repositioned MHR within Houston’s competitive luxury renovation market — aligning brand identity, showroom experience, and digital platforms under a unified strategic direction.
From co-leading the Bath Program development to strengthening the end-to-end client journey, I ensured each touchpoint reinforced premium craftsmanship and brand clarity.
How I Can Help
Strategic Clarity
Defining brand positioning, narrative architecture, and growth priorities that align creative direction with business objectives.
Experience & Product Direction
Translating brand strategy into retail environments, product systems, and customer journeys that strengthen differentiation and loyalty.
Brand Evolution
Building and evolving identity systems, governance frameworks, and storytelling platforms that scale across product, digital, and physical environments.
Executive Consulting
Partnering with founders and leadership teams to diagnose challenges, align stakeholders, and unlock scalable creative opportunities.
Creative Leadership
Setting vision, mentoring teams, and directing integrated campaigns that balance emotional resonance with measurable performance.
Let’s build work that matters.
Ready to Create Something Meaningful?
Whether you’re hiring for a leadership role or seeking strategic creative partnership, I’m open to conversations that move brands forward.
