MHR: STORYTELLING

PROBLEM:

  • Due to rapid growth, MHR had become accustomed to a reactive method of advertising and focused their content on features and benefits

  • MHR needed to be more strategic and create more engaging and relevant content.

SOLUTION:

  • Strategically planned and purchased advertising that could serve as a platform for story-telling with our target consumers

  • Content was developed to integrate across social media channels alongside the printed stories and ads

  • Used authentic stories from clients to show consumers how MHR improves the daily lives of real people

RESULT:

  • Significantly increased engagement on social media channels and our website by creating buzz around the printed stories.

  • Rate of Facebook "likes" grew by over 500%

  • Elevated brand perception and cache in the community

  • Increased volume of leads specifically driven by the stories and ads