HELPING BRANDS CREATE LASTING SOLUTIONS THAT MATTER
MY PURPOSE:
TO HELP BRANDS become positively meaningful so that they STAND OUT IN REAL WAYS that matter TO REAL PEOPLE.
TO HELP BRANDS discover solutions and build strategies that CLOSE GAPS and CHART NEW PATHS.
MY APPROACH:
HOLISTIC. STRATEGIC. HUMAN-CENTERED.
Over the years, through my EXPERIENCES, RESEARCH, and EDUCATION — I've come to realize that all people are trying to reach some degree of wellness, happiness, or balance in life. The ways they try to reach those goals vary in each of their relationships, throughout the different parts of their daily lives, and throughout each life stage.
This understanding has changed the way I approach problem solving, especially with CREATIVE, BRAND & MARKETING SOLUTIONS. I now work towards these solutions through a more HOLISTIC, STRATEGIC, and HUMAN-CENTERED lens.
MY METHOD:
Whether I'm leading a team or solving a problem on my own, I have learned that sustainable solutions result from INTEGRATIVE THINKING — which requires an awareness and ability to balance opposing forces:
Logic & Emotion
Research & Intuition
Facts & Empathy
Details & Big Picture Thinking
I use thought leadership to create EMPATHY-DRIVEN SOLUTIONS, enabling brands to become personally relevant so they can extend their reach to more people in more places.