HALLMARK BABY + TARGET: Pitch Video
PROBLEM:
In a brand partnership pitch to Target, Hallmark needed to compliment the logistical presentation of product line and pricing — with the emotional relevance they bring to the table through a Hallmark branded line of baby products.
Show cultural relevance by acknowledging one of the fastest growing cultural groups — the bi-cultural Hispanic family
SOLUTION:
Consulted and lead the team to determine the essence: a baby is "everyone's baby".
Story-boarded and creatively directed the production of an emotion-driven video showing the "everyone's baby" concept in the context of a bi-cultural hispanic family.
RESULT:
Hallmark's first placement of baby product in Target
The video was also later used on the Hallmark Baby store on Amazon
Hallmark gained more equity as a content provider to Target