MHR: STRATEGIC MARKETING PLAN

PROBLEM:

  • MHR's rapidly growing business caused reactive behaviors in the realm of brand and marketing

  • There was no strategic marketing budget with categorized allocations

  • No brand or marketing strategies to help the company achieve specific goals

SOLUTION:

  • Rebranded Modern Home Renovation's identity

  • Developed a comprehensive and categorized marketing budget to work against projected revenue goals

  • Developed a content strategy that would include a more relevant, engaging, and friendlier voice 

  • Developed an editorial calendar

  • Developed and rolled out a strategic marketing plan that included all new print and digital designs, a new website, library of professional photography, SEO, social media integration, and co-marketing with vendors and community organizations

RESULT:

  • Elevated brand perception with consumers, the community, and vendors

  • Used marketing dollars and resources more efficiently

  • Increased consumer engagement and lead generation

  • Increased revenue